Seo

Rank Post on Google by On Page SEO Part-7

Step 7: Increase Google Ranking with On-Page SEO

Seo
SEO

Rank Post by On Page SEO

Now that you know what keywords you want to target – and you should target to maximize your performance – then you are equipped to make meaningful on-page SEO changes.

Backlinks has an outstanding infographic that breaks 16 on-page SEO factors that will earn you big points with Google and your visitors.

Let’s break some important ideas.

Optimize your title tag

The title tags have come to the test of time. They are still a big part of how your site will perform.
Ensure that each of your title tags is descriptive, unique and completed on your targeted keywords.

Avoid using the same keyword and title tags repeatedly. In this way, you will diversify your chances while avoiding canceling your own efforts.

Say you’re an e-commerce company. A good form of your product pages can be:
[Product name] – [Product category] | [Brand Name]

Like this: Curly Hair Leaving Conditioner – Hair Care | Diana’s DIY

Here are some more title tag optimization tips:

Use the pipes (|) and dashes (-) between the conditions to maximize your real estate.
Avoid all titles. They are just unpleasant.
Never keep the default title tag like “product page” or “home”, they trigger Google with the thought that you have duplicate content, and are also not too confident for users looking for specific information .
Put the most important and unique keywords first.

Rank Post by On Page SEO

Do not overstuff your keywords. Google has increased relevant, relevant, and natural wires on mechanical or compelling keyword phrases.
Keep your potential visitors first by Google – You can create or spoil title tag traffic and conversions.

Keep in mind that Google will show approximately 60 characters on a SERP, but if the page title suits the content for a long time, do not cut yourself. Search snippet title, which can be dynamic based on Google search queries So in the end, you can make yourself a favor by becoming more descriptive.

Also, the desktop snippets are limited by the width of the title pixels, whereas mobile display titles are usually long.

Here is an example from Hobo Web:

In the above image, Google displays as many characters as possible from the beginning But in the image below, Google intersects the middle of the head to show the word “Hobo” in the end to show the relevance of the user’s question.

Although meta descriptions are negligible (if any) on your ranking, then they still serve the important purpose of determining your search snippet and adding an additional factor of uniqueness. This can affect your click-through rate (CTR) from SERPs in turn.

To make the maximum description of the meta description for your CTR, refer to this casematics article.

Use schema markup (aka structured data markup)

Searchmetrics estimates that nearly one-third of Google SERPs include rich snippets supported by Schema. But only 0.3% of the websites are actually taking advantage!

Schema markup can be thought of as an additional “label” on Google’s information to mean the meaning of your content on Google. For example, let’s say my name appears on an article, so Google displays my name in a SERP entry.

Rank Post by On Page SEO

But if I use the correct schema around my name in the HTML of the article, then I can signal to Google that I am the author of the article, not the words of any other language in the sea.

Not only does Schema markup help Google understand your website, but it also makes a huge difference in attracting traffic to your website.

Schema helps users to provide more relevant information visually and aesthetically.

In addition, select snippets are shown more on mobile surp, whose discussion is more common in comparison to desktop searches in the US.

Rank Post by On Page SEO

Google’s structured data markup helper is a great tool for applying schema markup to your site. You can use the schema tag to identify different types of SERP information, including:

• material
• book reviews
• planning
• local business
• Movies
• the product
• Restaurant
• Software application
• TV episodes
• TV episodes with ratings

Schema can also be used to identify information in HTML emails:

Bus, car rental, event, flight, lodging, restaurant, and train reservation order, parcel delivery
This Chesmatics article provides step-by-step schema markup tutorials to get you started.

Create a search engine sitemap

Sitemap tells search engines about the organization of your site’s content.

In this way, when Googlebot reads the file, it can crawl your content more wisely. It helps to make it more easily available for ranking on SERPs. Sitemaps also provide valuable metadata about pages on your site as they were last updated, how often you make changes, and how the page relates to other pages of your site.

You can use XML-sitemaps.com, a simple sitemap generator.

Once you have a Sitemap, check my article on the XML Sitemap which will go through the process of downloading your Sitemap file, inserting it into the domain root folder of your website, and adding the Sitemap URL to your Google Webmaster account.

Now that we have covered some major on-page SEO factors, it is time to discuss how to separate your brand from the best, unique, strategic and purposeful content.

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