How to Rank Post on Google by Diagnose and fix your current penalties part-5
Step 5: Diagnose and fix your current penalties
Now that you understand your search ranking and have set up tracking for the most important metrics, it’s time to check whether there is any penalties in effect, to check your site in detail.
This is fundamental because there is no point in promoting or creating links on unhealthy sites.
How Link Building Has Changed
By 2012, SpamyLink has improved search engine rankings for thousands of people. This mosaics case study tells how a site used link schemes to create inbound links.
Recent Google updates changed the patterns of search algorithm to make sure that the link schemes no longer work.
In spite of on-page SEO, bad links hurt you. Use them instead of your desired goal of working to improve Google ranking and you have to pay a penalty.
That is why it is necessary to think about how you create links to your site.
As Matt Cutts says, “Links should not be seen naturally, they should be natural.”
Rank Post on Google part-5
To achieve this, you need to identify and eliminate the unhealthy link. Here’s how you do it Analyze the link: First, analyze the inbound links of your site. There are several link analysis tools you can use to:
• Open site explorer
• Let me go through a link analysis using
Sign up for a free account and go to Link Profiler Backlinks. Use Letlog problogger.net:
The results show the most important element to look at while analyzing your backlinks:
Unique Active Backlink
This refers to the number of links that directly or indirectly affect your Google ranking. “Unique” means that links are from different IP addresses. This is a way to identify natural links. These links have been indexed by Google in the last 90 days.
There are 10.2% nofollow links in the weblogger, which is equivalent to 1,522 backlinks from a total of 14.522. In 2005 Google introduced the rel = “nofollow” tag to prevent spamming blog comments from artificially manipulative rankings. After the Google Penguin update rolled out, it became necessary to diversify your link profile.
And as Matt Cutts mentioned, you need a mix of dofllow links (the link passing the ranking value for search engines) and the NofLo link (links which do not give ranking value).
If you read the contents of Probleygar, then you can think that its industry is “blogging” or “internet marketing”. But, when you look at this analysis, it becomes “media”. Knowing your industry can help. Identify relevant links that will improve your backlink profile in search algorithms used by search engines.
Link Impact Score
This shows how links to the website affect search engine rankings of linked pages. High scores are better. As a very popular and influential site, the score for Problogger is 99%! Check your own site and see what your score is.
To access data for anchor text, click on the link in the left menu (the anchor text is the text that becomes your link and points on your page) and links to your site. Google’s Penguin Update was rolled out to prevent site owners from manipulating search results with exact matching anchor text. If you want to remain under the search algorithm penalty radar, then diversify your anchor text.
It is also important to know which links are harmful to your site so that you can remove them. Google Penguin 2.0 has made it easy to identify low-quality links Those links are:
Come from PR-N / OR PR0 websites
• Mostly Cyvy Links
• Mentioning domain names with low traffic are
• Come from sites at the same IP class address
• Come from web pages with lots of external links
• There are many free tools to help in identifying unhealthy links. Two I have tried that include monitor backlinks and linkquetitor. How to check unhealthy links with linkquitter
Just type in your site URL and click on “search” to find unnatural links.
Moses has a detailed tutorial on which links can harm your site and what to do about it.
Remember that after finding you you have to export the list of unhealthy links. In this way, you can refer them later.
When you search for unwanted links pointing to your page, that page is not meant to be deleted. These are links that you need to delete so that the search algorithm does not penalize you.
This is the next step to clear your link profile, and there are two ways to do this.
1. Request manual removal removal
Go to the website where unhealthy / unnatural links are coming and contact the site owner. Ask the site owner to remove your link (better option) or add a nofollow tag to it.
If you outsource the link building in the past, you can also contact the person who has placed a link for you and ask the person to remove the link. To show how it works, here is an excerpt from a post of Search Engine World:
In this situation, do not ask the site owner to remove their links because they can treat you as a spammer and ignore you. Instead, follow this tutorial on Search Engine Journal to learn the best way to contact webmasters about link removal.
2. Use Google’s Disable Link Tool
If you are unsuccessful in unleashing unhealthy links, then your sole option is to use Google’s own Dislow Link Tool.
While manual link removal is best, this is a good second option.
The Disavow tool is part of Google Search Console Once you open Search Console, you will see a list of all your sites.
Go to the site for which you want to delete the link. This is what you will see:
When you check for unnatural links, you have the option of exporting those links that you get. If you have done so, upload the file and click “done”.
Like you, Google really can not delete those links because they do not have access to reference sites.
However, by doing so, Google authorizes those links to stop linking to the content of your page.
3. Bring diversity into anchor text distribution
Anchor text can play an important role in improving your search ranking or completely eliminating it. As I mentioned earlier, if you want a natural link profile, you have to diversify the anchor text.
Anchor text distribution when creating a link indicates how you spread the keyword. Below are some recommendations in the chart:
While distributing your anchor text, think about these types of:
Exact match – does anchor text match the keyword that you are actually targeting? Such as hybrid bikes
Phrase – What is the keyword phrase in your anchor text? Like how to find the best wireless headset
URL – This is a direct link building with your full URL, e.g. http://crazyegg.com
Brand name – this is where you use your brand name as anchor text, thus it is natural, e.g. Techradar Digital Camcorders
Keyword branded – This is where you add your anchor text to the target keyword for your site, e.g. Getting Started with Content Marketing
Let’s say your page content sells blue denim jeans. If your domain name is bluedenimjeans.com, how do you distribute your anchor text?
If you want to link three times from a particular site, it is ideal to use this link profile:
Anchor text 1: Bluedenimjeans.com site – Goal page: Homepage
Anchor Text 2: denim jeans online review – goal page: a page where you reviewed the item
Anchor Text 3: www.bluedenimjeans.com Reviews – Goal Page: Your Store
4. Avoid Over-Optimization – When you use anchor texts more, it can result in over-
optimization and you can be penalized. Geoff Kenyan suggests the percentage given below:
To avoid over-optimization, follow these two guidelines:
Avoid excessive keyword-rich anchor text – If you want to link your internal pages to a topic, such as “link building strategy,” do not use the same keyword phrase as your anchor text. Instead, use a combination of “Learn More About Link Building” or Generic Plus Exact Keyword. Diversity is key.
Avoid irrelevant links
What does it mean to link your dog to a training site using “Best Golf Trainer” as your anchor? This does not make sense to improve Google ranking and can actually be a Google penalties.
If you need a detailed guide on over-optimization, see how to avoid over optimization for your site.